Future-proofing a unique brand identity

Dan Johnson writes: Distilling a company or product’s core essence into a simple, effective brand is never easy. Developing a Continue reading →

A review: Black Box Thinking by Matthew Syed

Sophie Johnson writes: Published on the 11th of September 2015, I pre-ordered Black Box Thinking after reading an article about it Continue reading →

Why I love Sunday nights again.

Sophie Johnson writes: I have a little confession to make: these past few days, when I’ve been out and about, Continue reading →

Why I’m coming out as an Amiable

Sophie Johnson writes: (now get lost, the lot of you) Several years ago, when I was running ambitiously up my Continue reading →

How to work in the best company ever in 4 easy steps

Sophie Johnson writes: I have been lucky for so many years now to have had the pleasure – in the Continue reading →

Why business should start with a ‘P’

Dan Johnson writes: Getting a successful business off the ground and keeping it there is never easy; whether it’s a Continue reading →

Why you must never let anybody write you off. Ever.

Sophie Johnson writes: On a recent train ride into London, I happened to overhear a woman talking about the daughter Continue reading →

Why in the world of social media, the copywriter is king (or queen)

Sophie Johnson writes: Nearly fifteen years ago, when I was applying for my first job as a copywriter, I was Continue reading →